Home/Custom dashboards
A custom dashboard is one screen with the few numbers that run your business, built on your own live data by a developer in Easton, MD: leads, jobs booked, missed calls recovered, Google reviews, ad return, what needs a reply. Set up for you, a flat small-business price, no seats, no contract. Below: the command center we build for an owner, then eight screens we built and run, from a sales floor on the Eastern Shore to a family budget.
Google Analytics 4Visits, pages, conversions2 min
Search ConsoleSearches, clicks, position1 hBusiness ProfileReviews, rating, replies12 min
Phone lineCalls, missed, texts backlive
CalendarBooked jobs, two-way4 minSeven sources joined into one screen: Google Analytics 4, Search Console, Google Business Profile, the CRM, the phone line, both form rails and the calendar. A customer who searches, calls and then books is matched by phone and email and counted once. Switch the range and the whole screen changes, with no reload. Illustrative numbers for a sample business; yours reads your own accounts.
Eight screens, all running today
Real screens, not mock-ups. Where a screen carries sample data, its caption says so.
Built for our own sales floor
Updates every 30 minutes
Every dial from the CRM’s call log, sorted into what happened when someone picked up, the funnel from first dial to signed client, the best hours to call by weekday, and results by kind of business and by town.
Built for our own calendar
Nothing is guessed
Did the meeting happen? The calendar never says. This one judges each appointment from the evidence on file (a call at the agreed time, a signed deal the same day) and asks with one tap when nothing proves it.
Built for a company with many customers
Every call, text and note on one timeline
Every call, text, email and note with that client in one timeline, plus five cards: is their lead form working on all three rails, are the site’s features healthy, who owes whom a task, which calls still need reading, and when anyone last spoke to them.
Built for a text prospecting engine
Every dollar of API spend beside the result it produced
Records found, filters passed, mobile numbers verified, texts sent, delivered, replied, booked, and what each step cost, on one screen.
Built for paid ads
Ranks offers by lifetime value, not cost per lead
Syncs every campaign, ad set and ad from the Meta Marketing API, joins the spend to the leads, appointments and deals in the CRM. A learning agent proposes changes each morning; nothing changes in Meta until a person approves it. Shown on demo data.
Built for a Maryland farm store
Orders and dollars straight from BigCommerce
Every email engine we run for them (launch announcements, new product drops, points statements, review requests) reports its own sends, clicks, carts and orders, then the page totals them. It always matches their admin. Nothing is estimated.
Built for an insurance agency
The changes it made to itself, marked on the chart
Reply rate, appointments set, applications submitted, average reply time and touches per appointment over twelve weeks. Shown here with illustrative numbers.
Built for one family
Bills, income and due dates on one private page
Every account, every bill, a calendar of due dates, who pays what, and monthly insights, on a private page that works from a phone. Shown in the portal’s built-in example mode.
What you actually want
A dashboard is not useful because it has a hundred charts. It is useful because it answers the handful of questions a busy owner asks, in five seconds, from a phone.
Each dashboard is a Python or Node service with its own database, hosted on Railway, behind a login. The screens are plain HTML, CSS and JavaScript with the charts drawn by hand, so they load fast on a phone. Data comes in through the official APIs of whatever the business already runs.
Both are legitimate. The right one depends on your size. For a Maryland small business with a handful of staff, the platform is overkill: seats, a learning curve, and a consultant’s invoice to get your own numbers on screen.
How we build it
A short call to learn what you want to see each morning. We keep it to the numbers that drive decisions.
Your phone, booking, Google, store and ad accounts, connected through their official APIs, so the dashboard fills with your real, live numbers.
One link, saved on your phone. No training, no manuals, no settings to babysit. Want a number added? Text us.
One sentence or two each. If yours is not here, call or text (443) 205-6809.
One screen that pulls the numbers that run your business (leads, sales, missed calls recovered, Google reviews, ad return) into one view built on your own data. Instead of bouncing between your phone, your booking app, Google and Facebook, you glance at one page on your phone and know how the week is going.
Those are built for large companies with a data team: powerful, per-seat pricing, and you build the reports yourself or hire a consultant. This is the opposite: one screen with the few numbers that matter, wired up for you, at a flat small-business price with no seats and no contract.
Yes. It connects to the tools you already use (your phone system, booking app, Google listing, ad accounts, your store) and shows your real activity, updated live. Nothing on it is a template with someone else’s numbers.
None. It is built and wired up for you, start to finish. You get one link, save it on your phone, and open it whenever you want. Want a number added or changed? Text us.
A flat small-business price with no per-seat fees and no contract. The pricing page has the plans; a dashboard comes with Growth and can be built on its own. It starts with a free consultation, so you know exactly what you are getting first.
Both. We are in Easton and serve the whole Eastern Shore (St. Michaels, Oxford, Trappe, Cambridge, Denton, Centreville, Chestertown and the rest), and we build for small businesses across Maryland. You work with a local developer, not a call center.
It starts with a fifteen-minute call and a site you see before you pay. The dashboard comes with Growth, or on its own.
On your phone? Text us at (443) 205-6809.